Sunday, September 12, 2010

Truth In Advertising ~ One Early Explorer Got It Right

This is a newspaper clip of the actual “Help Wanted” ad that famed explorer Sir Ernest Shackleton ran when assembling his Antarctica expedition crew.  Surprisingly, it generated over 5,000 responses from adventure seekers.

This legendary explorer's ill-fated 1914-1916 Endurance expedition is considered to be one of the greatest survival stories of all time where 28 men were stranded in the Antarctic for nearly two years. Well, the ad did say..."safe return doubtful".